Sometimes you just want a quick way to set your web files and your directories to the ’standard’ permissions required. Whilst each website requires different levels of access for different users, this is the bare minimum you should be doing.
After a client queried the benefit of where the server is located in terms of SEO, I’ve done some research that I thought I’d share with you all.
The background to this is that the client wants to get into foreign markets (France, Germany, Italy). To do this they wish to create translations of their existing website. They have been advised that each website should have it’s own TLD (top level domain such as .fr, .uk, .de) and that the site should be hosted on a server in the relevant country.
This poses some immediate problems. Firstly, you need to have 4 separate hosting accounts, with 4 separate websites. This means you have 4 times the amount of work to maintain, which is not a good use of anyone’s time.
In general I’m talking about Google here, but I’m assuming that most SE’s work the same way. Google does indeed look at both the TLD and the IP of the website. The TLD will (should) take precedence over the IP. This makes sense if you think about it as many companies use cheap american hosting to host their UK websites. However, in the instance where you have a non-country specific TLD such as .net or .com, Google would look at the IP.
Thankfully in Google Webmaster tools you can associate a .com/.net with a specific country. So you could have the following setup:
(also used on sites like Nike.com)
http://www.client.com/fr associated with French content
http://www.client.com/de associated with German content
to go one step further you could setup sub-domains
http://fr.client.com
http://de.client.com
To do this, you would need to add several entries to your Google Webmaster account, which is easier than setting up lots of sites/hosting etc.
Ultimately, you don’t specifically need 4 sites to run 4 different language versions, just a way of assigning the relevant content to the relevant search. It should also be noted that this only effects ’show me search results only from the uk’ searches. I’d reiterate that the most important thing for any of these sites is getting country specific inbound links. Without that you’ll get the same old problems.
I’ll tell you in my next article.
Simple enough request you would think but Microsoft are planning to release Outlook 2010 with their crappy Word engine, rather than nice CSS support. Check out the site at Fix Outlook and Twitter.
There’s still no change in the schedule for the Bill. The proposed 9PM move was aimed to make it (even more) gritty. Seems that nothing has happened so far. More disgustingly, the Champions League final next week will see the Bill, once more, off our screens. As if anyone cares about ManU?
Lumiere Cheltenham
What with it being our anniversary and somewhere near Valentine’s day, we decided to treat ourselves to a meal at one of the restaurants we’d not been to in Cheltenham, so we chose the fine dining experience of Lumière on Clarence Parade.
It seems that the world is raving about everyone and his dog twittering. From Obama to Russell Brand (Presidents to Pricks I was thinking!), it seems that less is more but where is this going to end up? Read more »
It’s that time of day/year when the wind down officially starts. There’s still a load of Christmas shopping to do and we’re not ready for the Christmas day onslaught, but with 30 minutes left to go, there’s a little festive spirit creeping in. Happy Christmas to everyone!
Looks like the bun fight has started at Woolies. I’d imagine that every Woolworths shop floor is currently awash with 10 packs of TDK tapes and ‘pick’n'mix’. Christmas shopping is bad enough, without that.
I’ve been wondering what percentage of items that are strewn around the streets, on fence posts, on railings, in puddles, are ever returned to their owners. Read more »
The day before yesterday I went to bed feeling a little ‘temultuous’ in my stomach. Lo and behold, about 30 mins after lying down I realised that my dinner needed to make a reappearance so went and sat on the edge of the bath, pointing myself at the toilet. Read more »
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